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Jesse Morris

Manager (Transportation and Electricity)


Jesse Morris is a manager in the electricity and transportation practices of the Rocky Mountain Institute. Within electricity, Jesse is primarily involved in RMI’s disruptor program where he works with his team to help expand distributed resource deployment across the U.S. As a part of this work, Jesse partners closely with industry to identify and capture balance-of-system cost reduction opportunities for solar PV and energy storage systems in addition to exploring new solar business models and financial mechanisms. Jesse’s background in electricity also feeds into RMI’s current work with the Caribbean islands as RMI, the Carbon War Room, and communities throughout the Caribbean attempt to develop efficient, 100% renewable microgrids and transportation systems on the islands.

Within Transportation, Jesse recently conducted policy research and analysis to help shape California’s ongoing transition to a cleaner, more efficient transportation system powered by public transit and efficient vehicles. Jesse also participated in RMI’s Reinventing Fire research initiative where he analyzed the potential for whole-system design to improve the U.S. transportation system by investigating exactly where, when, why, and how we use our vehicles. Jesse is heavily focused on changing urban design paradigms, improving public transportation systems, supporting the creation of innovative transportation policies, and developing new business models that enable more efficient ways of moving people and goods. He also researches freight system efficiency and heavy truck design and operations.


Jesse Morris graduated from Colorado College with a degree in International Environmental Policy. At Colorado College, Jesse was deeply involved with academic research groups with a variety of focuses, ranging from commercial oil sands development in Alberta, Canada to climate change in the Arctic Circle and its implications on international environmental laws and norms. Before joining RMI, Jesse worked in the private sector and pursued his interest in alternative energy and efficiency with PV Powered (now Advanced Energy), a grid-tied photovoltaic inverter manufacturer.

Prior to this work, Jesse also worked with a private consulting firm and several nonprofit organizations where he performed business development, provided analytical support, and coordinated research efforts.  Within RMI’s Reinventing Fire initiative, Jesse analyzed the impact of fleet vehicle purchases on advanced vehicle adoption in the U.S. He also developed a national VMT-reduction strategy and analyzed techno-economic potential for efficiency within the U.S. freight system.


  • Bachelor of Arts, International Environmental Policy, Magna Cum Laude, Colorado College, 2009

Professional Associations/Affiliations

  • Phi Beta Kappa Society

Selected Publications


Authored Blog Posts

February 4 The Distributed Energy Storage Industry In One Chart Electricity
October 23 Four Reasons Why Natural Gas is the Wrong Choice for Electricity in the Caribbean Electricity
August 28 Helping Battery Cost Declines Keep Going and Going… Electricity
June 17 Rick Perry to the Rescue? Transportation
March 26 Charging on the Cheap: Making Electric Vehicles Mainstream Transportation
February 27 No Californian Left Behind: Clean and Affordable Transportation for All Transportation
December 5 Can the Cost of Solar in the U.S. Compete with Germany? Electricity
November 11 The Road to Solar’s Future? Getting Mean and Lean Electricity
October 1 German Market Evolution Electricity
September 26 Lowering the Cost of Solar PV: Soft Costs with Hard Challenges (Part 2 of 2) Electricity
September 25 Lowering the Cost of Solar PV: Soft Costs with Hard Challenges (Part 1 of 2) Electricity
June 5 How Real Estate Investment Trusts Can Change the Clean Energy Industry Electricity
April 2 The Land Down Under Shines: Australia No Longer a Solar Underdog Electricity
March 28 Safety in Numbers: Just How Risky Are Crowdsourced Investments in Renewables? Electricity
March 6 Other People’s Money: How Crowdfunding Lowers the Cost of Solar Energy Electricity
October 24 The New Build Solar Opportunity General
August 6 RMI Answers Your Questions from July 25th Solar Customer Acquisition Hangout General
July 25 Solar Issues of the Day: Customer Acquisition (Rescheduled Google Hangout July 25, 2012 at 11:00 a.m. MDT) General
July 13 Transforming the U.S. Electricity System, One HOA at a Time Unfortunately General
May 4 Solar Investing Goes Mainstream General
April 10 New York Times Invitation to Dialogue: Our Addiction to Cars General
March 27 Renewable Energy-Backed Securities: Coming Soon to a Solar System Near You General
March 9 Live from the Solar Leadership Summit: Follow the Leader General
January 27 Obama’s Renewable-Energy Plan: Let’s Raise the Roof General
January 27 RMI Solar Program Live Chat: Questions and Answers General
January 13 Join Us for a Live Chat 1/19 at 11AM MST: Transforming the U.S. Solar Market General
December 28 Solar Horizon for 2012 Shows Shadows, Bright Spots General
November 14 A Five-Step Program for Ending Our Oil Addiction General
November 8 Solar Marches On General
August 10 Landmark emissions standards highlight efficiency potential in the domestic freight sector General
June 30 Largest U.S. solar rooftop project secures $1.4 billion DoE loan guarantee General
June 22 Financial Innovation in the Solar Sector General
May 9 Size Matters General
April 7 Easing the Pain at the Pump General
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