AUTHOR: Lovins, Amory
DOCUMENT ID: R08-19
DOCUMENT TYPE: Journal or Magazine Article
This article was written for RMI's 2008 Annual Report. In it, Amory Lovins outlines RMI's fundamental concept of "Applied Hope". Lovins explains that RMI works within the framework of applied hope, which means "...our ninety people work hard to make the world better, not from some airy theoretical hope, but in the practical and grounded conviction that starting with hope and acting out of hope can cultivate a different kind of world worth being hopeful about, reinforcing itself in a virtuous spiral."