AUTHOR: Calhoun, Koben; Crofton, Karen; McIntosh, Robert
DOCUMENT ID: 2014-11
DOCUMENT TYPE: Report or White Paper
The development of Australia’s solar market, and
the drastic cost reductions it saw over a short period of time, emphasize that high market demand and transparency in costs is a key towards reducing
soft costs. When the market is large enough, solar installers and retailers can rely more upon volume for profitability and can create reductions in soft costs in order to compete in the marketplace.