Chapter 12 - Climate: Making Sense and Making Money (original)
AUTHOR: Lovins, Amory; Lovins, L. Hunter; Hawken, Paul
DOCUMENT ID: NC99-12
YEAR: 1999
DOCUMENT TYPE: Natural Capitalism Original Chapter
The burning of fossil fuels, deforestation, and other human actions are causing greenhouse gases to build up in the atmosphere, changing the planet’s climate. Reversing this potentially disastrous trend does not have to come at great economic expense, but rather can be profitable for business and society.