AUTHOR: Bronski, Peter; Dyson, Mark; Lehrman, Matt; Mandel, Jamie; Morris, Jesse; Palazzi, Titiaan; Ramirez, Samuel; Touati, Herve
DOCUMENT ID: 2015-16
DOCUMENT TYPE: Report or White Paper
PUBLISHER: Rocky Mountain Institute
Here, we analyze demand flexibility’s economic opportunity. In the residential sector alone, widespread implementation of demand flexibility can save 10–15% of potential grid costs, and customers can cut their electric bills 10–40% with rates and technologies that exist today. Roughly 65 million customers already have potentially appropriate opt-in rates available, so the aggregate market is large and will only grow with further rollout of granular retail pricing.