AUTHOR: Brylawski, Michael
DOCUMENT ID: T99-10
DOCUMENT TYPE: Conference Proceedings
PUBLISHER: International Society for the Advancement of Material and Process Engineering
Automakers are embracing with vigor the strategy of dedicated platform sharing, which portions common design, engineering, and production efforts over a number of outwardly distinct models. Platform sharing mixes lower-volume “differentiating” technologies to increase market attractiveness with higher-volume “standardized” technologies to lower overall costs. “Disruptive” advanced technologies like polymer composites and the Hypercar concept, ill-suited to conventional, mass-production automaking, may fit very well within the new rules of platforms. This paper was originally presented at the International Society for the Advancement of Material and Process Engineering Automotive Conference.