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Apples, Oranges, and Horned Toads

AUTHOR: Lovins, Amory
YEAR: 1994
DOCUMENT TYPE: Journal or Magazine Article
PUBLISHER: The Electricity Journal
This article, published in The Electricity Journal, is Amory Lovins' response to Paul Joskow & Donald Marron's criticism of utility demand-side management programs. Joskow and Marron are critical of RMI's stated costs of potential electric end-use efficiency. In the article, Lovins explains the differences in RMI's technical-potential analyses and Joskow & Marron's assertions.
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