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Rebecca Cole

Director of Communications

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Rebecca Cole is the Director of Communications at RMI where she is responsible for leading the creation and execution of strategic, comprehensive and integrated marketing and communication plans / campaigns in support of RMI’s initiatives and development efforts. In her role, she is a key strategist in driving the Institute’s continued cultural shift toward external engagement, expanding the participation of diverse technical experts in market communications and engagement. In her previous role as RMI’s Sector Marketing Manger, Rebecca was responsible for market research in the buildings industry (primarily commercial), and developing expertise on industry drivers, trends and opportunities for engagement.

Background

Rebecca Cole has over a decade in marketing and communications management, providing strategic direction, public relations expertise, web information architecture, content and collateral creation and messaging strategy. Her specialty is translating technical concepts and communicating them simply and effectively through a variety of integrated channels—online through web content, blogs, videos and other social media avenues; through traditional PR campaigns and earned media; and through collateral, events and other direct marketing channels—to ensure that multiple audiences can connect and engage with the topic and with the organization. Prior to joining RMI, Rebecca was a journalist, covering energy, science and politics, while her early career skills were honed as a marketing expert in the high-tech and software industries.

Education

  • Master of Arts, Journalism, University of Colorado at Boulder
  • Bachelor of Arts, Communications, University of Iowa

Select Publications

"Deep Building Retrofits Drive Big Gains in Energy, Cost Savings," Greenbiz, 2011

"Energy Modeling Makes its Move Into the Mainstream," Greenbiz, 2011

"Taking Solar to the Next Level," RMI Solutions Journal, 2010

"There’s No Magic Bullet for Companies Going Green," Greenbiz, 2009

"Power, and Pitfalls, of an Electric Smart Grid," Los Angeles Times, 2009

"Fuel Injected: Colorado’s New Energy Economy," ColoradoBiz, 2008

"Jumping the Curve: Biotech a Bright Spot in Colorado Economy," ColoradoBiz, 2008

Authored Blog Posts

2014
April 17 Accelerating Renewables in the Fortune 500 General
April 3 eLab Accelerator Part 3: Pathways to Clean Energy Electricity
April 2 eLab Accelerator Part 2: Evolving Utility Business Models and Regulation Electricity
April 1 eLab Accelerator Part 1: Kickstarting Community Energy Electricity
2012
December 26 What is the distribution edge, and why is it central to the future of our electricity system? Electricity
December 12 Learning Journeys: Finding Inspiration for Innovation Electricity
November 5 Video: Reinventing Fire in Our Electricity System General
October 15 A Renewable and Resilient Electricity System General
September 17 RMI and AT&T: Working Together on a Portfolio Approach to Building Efficiency General
September 10 (Video) eLab: Transforming the Electricity System General
August 21 (Video) eLab is Setting the Course for a New Electricity Paradigm General
July 23 eLab: Accelerating Innovation in the Electricity Sector (Video) General
May 24 Boulder Evaluates Climate Plan General
May 14 RMI30: What We've Created Together (Video) General
May 11 Redefining Green at the Empire State Building General
January 26 Transforming America’s Built Environment (Video) General
January 12 The Innovation Economy: Cleantech's Economic Power General
2011
November 22 The Reinventing Fire Launch at National Geographic - What's Your Commitment? General
September 28 Transforming the Solar Market General
June 2 RMI Report Highlights Opportunities for More Effective Building Energy Modeling General
May 25 Working Together on Next-Gen Building Energy Modeling (Video) General
April 19 Building Energy Modeling: Igniting the Industry (Video) General
April 1 Energy Modeling for High-Performance Buildings (Video) General
February 7 Deep Building Retrofits Drive Big Gains in Energy, Cost Savings General