Natural Capitalism: 10-Year Edition (U.K.)
Last month, Earthscan published a 10-year anniversary edition of "Natural Capitalism: Creating the Next Industrial Revolution” in the United Kingdom.
One of the most popular books RMI produced, "Natural Capitalism" has sold more than 160,000 copies since its release in 1999, and has been translated into more than a dozen languages.
A classic text, the book describes a future on the verge of a new industrial revolution in which business and environmental interests increasingly overlap, and one where companies can improve their bottom lines, help solve environmental problems—and feel better about what they do—all at the same time.
This latest edition has a redesigned cover and a new introduction by Amory B. Lovins and Paul Hawken, updating the story to include successes of the last decade.
White Papers, Articles and Other Publications
2010-05 “DOD’s Energy Challenge as Strategic Opportunity.” This unabridged version of an April 2010 article published in Joint Force Quarterly, the magazine of the Chairman of the Joint Chiefs of Staff, describes how two big ideas—endurance and resilience—can turn the DoD’s energy costs and vulnerabilities into sources of breakthrough advantage, major savings in blood and treasure, and a safer world.
2010-04 “Keeping the Lights on While Transforming Electric Utilities.” Electric utilities operate now much as they did a century ago—but the environment in which they operate is changing dramatically. Now more than ever before, utilities whose regulators reward them in the traditional way for selling more electricity risk losing revenue as customers use their electricity more efficiently. Responding to these disruptive forces requires a shift to a fundamentally new paradigm of electricity generation and use. This article discusses the new electricity paradigm that is based on energy efficiency, demand response, renewables, energy storage, and distributed generation.
2010-02 “Proliferation, Oil, and Climate: Solving for Pattern.” In this essay Amory Lovins discusses the problems of proliferation, oil, and climate. These three formidable problems, though treated as distinct, share common causes and solutions. New energy and climate solutions can strengthen security and prosperity by shifting strategy for the NPT Review Conference. Nuclear power’s astonishing eclipse by cheaper, faster, more climate-protective competitors—if acknowledged and exploited—can simultaneously bolster nonproliferation, energy security, global development, and climate protection, all at a profit.
2010-03 “On Proliferation, Climate, and Oil: Solving for Pattern.” (condensed version published in Foreign Policy) Proliferation, climate change, and oil dependence share both nuclear non-solutions that frustrate U.S. foreign-policy goals and non-nuclear solutions that can achieve them. This synthesis of all three issues shows how reconciling foreign with domestic energy policy can solve these and other big problems at a profit.
2010-01 “Freeing America From Its Addiction to Oil.” This article was recently published on CNN.com and expands on Amory Lovins’s TED talk from 2005. In the article, Lovins describes the progress made since RMI’s 2004 book, Winning the Oil Endgame.
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--Published June 2010