At the 2012 Sustainable Operations Summit, Amory gave a truly eye-opening presentation that highlighted themes from his most recent book: Reinventing Fire: Bold Business Solutions for the New Energy Era. In his talk, Amory explained how the United States can get completely off oil and coal by 2050 and save $5 trillion, with no act of congress; led by business, for profit! The genius of Amory’s blueprint for energy independence is that it is “Designed and Driven by the C-suite…not K-Street”.