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The Economics of Demand Flexibility

UTILITY CUSTOMERS HAVE HAD THREE OPTIONS FOR MEETING THEIR ELECTRICITY NEEDS:
BUY IT, MAKE IT, OR ELIMINATE IT.
BUT NOW THEY HAVE A FOURTH OPTION:
TO SHIFT IT THROUGH DEMAND FLEXIBILITY.
Buy it: Grid purchases. Make it: Distributed generation. Eliminate it: Energy efficiency.
Shift it: Demand flexibility.
 
WHY THIS MATTERS.

Demand flexibility can unlock $13 billion per year of avoided grid investment and 10 to 40% savings on customer bills.

 
 
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