Text Size AAA Bookmark and Share

Fair competition between demand- and supply-side options

Many demand-side and some supply-side technologies offer customers more choices, non-utility firms huge growth markets, and utilities both threats and opportunities. Utilities must make wrenching changes in their business models—or lose out to more nimble competitors, who for the first time can invest without regulators’ consent, bundling unregulated products into a potent “virtual utility” offering.

Maximum percentage of peak load that can be shaved through demand response in Reinventing Fire electricity scenarios, 2010–2050

Rocky Mountain Institute’s four scenarios for the future U.S. electricity system ( detailed here ) all have different penetrations of demand response programs.
 
 
 
 
 

2050 demand response supply curves

Rocky Mountain Institute’s four scenarios for the future U.S. electricity system ( detailed here ) all have different penetrations and costs of demand response programs.
 
 

 

Fair competition between options and units

Integrating pervasive information and demand-side technologies lets customers participate as “prosumers” who both consume and produce energy.