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Fall 2009 (Vol. 2, No. 3)


Table of Contents


Letter from the CEO

By Michael Potts

Today, most people and organizations agree that we need to shift off of fossil fuels to create a smarter, safer world fueled by efficiency and renewable energy. Read more

Reinventing Fire

By Amory B. Lovins

RMI’s Next Big Thing will bring together all of our 27 years of innovation and engage the world in our most ambitious and important work yet. In short, we are Reinventing Fire: driving the business-led transition from oil, coal, and ultimately gas to efficiency and renewables. Read more

Reinventing Fire: The Strategy

By Amory B. Lovins

Reinventing Fire has two main goals: to create a clear and practical vision of a fossil-fuel-free future for the United States, backed up by quantitative analysis, and to map a pathway to achieve that future, led largely by business. Read more

Commercial Building Retrofits

By Molly Miller

RMI’s work on one special project, the Empire State Building, show that energy consumption can be affected in an exponential way. This viral effect is what we’re hoping to achieve with our new Commercial Buildings Retrofit Initiative. Read more

Putting Green Footstep to Use

By Molly Miller

Green Footstep, RMI’s new carbon calculator, helps designers such as those working on Florida's Archbold Biological Station, reduce a building’s carbon emissions to zero, or as close to zero as desired. Read more

Clean Energy is Coming, Brought to You By Heavy Trucks

By Kelly Vaughn

Renewable energy seems to be propagating quickly. But one important aspect of the revolution—heavy trucks—is anything but revolutionary. Read more

Unlikely Partners

By Llew Wells

Duke Energy’s carbon footprint is driven by its heavy dependence on coal. To continue meeting customer needs in a carbon-constrained world, CEO Jim Rogers challenged his team to try to reduce the company’s carbon emissions 50 percent by 2030. Read more

RMI2009 Recap: Reinventing Fire in San Francisco

By Cam Burns

At RMI2009: Reinventing Fire™, RMI’s three-day symposium in October, the Institute’s leaders, collaborators, supporters, and staff shared a wildly hopeful vision of how our resource-guzzling society could run on clean energy and clever technologies. Read more

ET, IT and a Combination of Both

By Kelly Vaughn

As the theme of RMI2009, and a term used to describe RMI’s new strategic direction, it is not surprising that much discussion at the three-day symposium was dedicated to exploring what exactly Reinventing Fire™ means. Read more

Natural Capitalism at Ten

By Cam Burns

Ten years after its release, Natural Capitalism is clearly still a thriving notion. Today a wide range of companies use the four principles of “Nat Cap” to boost operational cost savings and stretch manufacturing resources. Read more

Smart Garage: Driving Change Faster

By Rebecca Cole

Exactly a year after RMI hosted the Smart Garage Charette in Portland, a group of industry experts convened at RMI2009 weighed in on where the U.S. stands in making an electrified vehicle fleet a reality. Read more

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