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Business & Design Innovation - Market-Oriented Solutions 29 Items

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The Atlantic Mann Rebuttal

Journal or Magazine Article, 2013

On April 24, 2013, The Atlantic ran a cover feature by writer Charles C. Mann, “What If We Never Run Out of Oil?” The piece contained a number of inaccuracies, to which Rocky Mountain Institute co-founder and chief scientist Amory B. Lovins responded in a rebuttal the magazine posted on May 13, 2013. One day later, Mann offered a counter of his own, but perpetuated a range of errors. In this definitive reply, Lovins sets the record straight.


eLab Annual Report 2012-2013

Annual Report, 2013

In its first year, eLab made significant strides towards building the capacity of change agents in the electricity sector, fostering the development of new ideas and solutions, and engaging directly with leaders to test and implement new ideas that can ultimately scale broadly throughout the industry.


A Review of Solar PV Benefit and Cost Studies

Report or White Paper, 2013

This discussion document reviews 15 DPV benefit/cost studies by utilities, national labs, and other organizations to determine what is known and unknown about the categorization, methodological best practices, and gaps around the benefits and costs of DPV.  It also begins to establish a clear foundation from which additional work on benefit/cost assessments and pricing structure design can be built.


Lovins' Response to "The Homely Costs of Energy Conservation"

Letter, 2009
This piece by Amory and Judy Lovins was written in response to an article in The Wall Street Journal about the design, construction, and renovation of the Lovins' home. The Lovins' response draws economic conclusions opposite to those of the original article.


Industrial Ecology at Walmart

Journal or Magazine Article, 2009
This article, published in the Japanese Nikkei Ecology, gives an overview of industrial ecology, an emerging interdisciplinary field, and explains how a groundbreaking program at Walmart, which will require a Life Cycle Analysis of all products on the shelf, will increase demand for industrial ecologists.


Profitable Solutions to the Business, Climate, and Nuclear Proliferation Problems

Presentation, 2008
In this presentation given to the Berlin Conference on the Human Dimensions of Global Environmental Change, Amory Lovins explains how energy can be used in a way that saves money. He also explains negawatts, his views on nuclear power, and strategies for implementing programs to limit climate change.


Profitable Solutions for Oil, Climate, and Proliferation

Conference Proceedings, 2007
In this lecture given at the American Academy in Berlin, Amory Lovins explains how energy efficiency measures can have a lasting impact on climate and the environment.


What Can We Do?

Journal or Magazine Article, 2007
In this series published in Bulletin of the Atomic Scientists, Amory Lovins joins three other atomic experts in discussing ideas for how to curb carbon dioxide emissions, reduce global temperatures, and sustain economic growth.


Getting Off Oil

Journal or Magazine Article, 2006
In this short article, Amory Lovins explains how investing in energy efficiency is good for business.


Senate Testimony: How Innovative Technologies, Business Strategies, and Policies can Dramatically Enhance Energy Security and Prosperity

Presentation, 2006

In this invited testimony to the US Senate Committee on Energy and Natural Resources (SD-366, 0930-1130), Amory Lovins explained how innovation in business strategies, technologies, and policies can lead to energy independence, energy security, and prosperity. Lovins argued that the surest path to an energy policy that enhances security and prosperity is free-market economics: letting all ways to save or produce energy compete fairly, at honest prices, no matter which kind they are, what technology they use, where they are, how big they are, or who owns them. That would make the energy security, oil, climate, and most proliferation problems fade away, and would make our economy and democracy far stronger.


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