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Breaking Ground, Building Green

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For many who have worked at Rocky Mountain Institute, life experiences play a big role in how they see the world and ultimately, what they do for it. Former RMI consultant Bill Browning, one of the nation’s leading advocates of green building, is no exception.


By Cameron M. Burns

PICTURE A GEODESIC DOME HIGH in the Rockies. It’s covered with a transparent film that lets the sunlight in and traps heat. Even on the coldest winter days, the temperature inside is warm enough to keep fish alive and swimming in a small pool and to grow vegetables without a mechanical heating system. It’s only 25 feet in diameter, but the dome can theoretically feed a family of four.

“Sadly, Bucky died two weeks before he was supposed to arrive at Windstar to spend the summer working on the project,” Browning recalls. “So while I met him and talked with him, I did not get to work directly with him.”

Despite this setback, the group persevered and finished the full-size greenhouse. It was operational for a few years, but by the late 1980s, Windstar ran into financial troubles and had to shut it down.

That early brush with integrated design, however, stuck with Browning. He left Windstar in 1987, but stayed in the Roaring Fork Valley to pursue other opportunities, including research and consulting work at RMI. He was keenly interested in how communities get built and the relationship of that process to the environment. At RMI, he finally came to the conclusion that it wasn’t the architects who were making the decisions—it was the developers.

“At one point, Bill said, ‘You know, I think we can change the whole development paradigm from the bad guys who rip up the land to a force for healing natural and human communities for profit,’” recalls RMI cofounder and Chief Scientist Amory Lovins.


Just like Bill Browning before them, RMI’s current interns and fellows enjoy getting up close and personal with Bucky Fuller ’s geodesic dome. Left to right: Sally DeLeon, David Anderson, Aristotle Yi, Alok Pradhan, Jonah Bea-Taylor, Jamie Ponce, Drew Sloan, and Laurie Ramroth.

Browning then left RMI to get a graduate degree in real estate at the Massachusetts Institute of Technology. His thesis included case studies of green developments in California and argued that development projects that take a piecemeal approach to green design cost more than those that take an integrated approach. Designing for the whole system, he found, could achieve more with no additional up-front cost.

With diploma in hand, Browning returned to RMI and in 1991 founded the Institute’s longstanding green building consulting arm, Green Development Services (GDS).

“It’s somewhat strange that there was some push back from some staff and the board when we were starting GDS,” Browning says. “The thought was, ‘Real estate developers are not exactly the kinds of people we want to work with.’ My response was, ‘If you don’t like the way they’re doing things and you’re not willing to engage them, then there’s not going to be any change.’”

Almost immediately, RMI was hired to work on a variety of green building projects. But it wasn’t until a couple of years later that GDS’s impact was really felt. Prior to starting GDS, RMI had been an advisor to the original American Institute of Architects Committee on the Environment, and there was considerable momentum around what would later be called the “green building movement.” Then, RMI was brought into a meeting by the Clinton Administration to explore a lighting retrofit of the White House.

“One of the things that really made GDS’s reputation was the ‘Greening of the White House in 1993,’” Browning recalls. “Initially, the White House was thinking they just needed a lighting retrofit and some recycling, then several environmental consultants and I convinced them they could do much more, including auditing the results. That event, really, was the first large-scale green design charrette ever held. It involved 130 people for three days. The U.S. Green Building Council was formed about the same time, and many of the people who helped form the USGBC were there. It was one of the signature events of the green building community.”

Over the next decade GDS consulted on hundreds of green building retrofits, new developments, and general sustainability goals for such high-profile clients as the Pentagon, Wal-Mart (the firm’s Eco Mart), and the organizing committee for the 2000 Summer Olympic Games in Sydney.

GDS was not only successful in influencing design, the team of talented thinkers and designers was able to also inform the building industry though books, CD-ROMs, speaking engagements, and writing. Lovins notes that one of the most important papers ever produced at RMI came from the hands of Browning and DOE researcher Joseph Romm. In “Greening the Building and the Bottom Line,” Browning and Romm were able to describe and support with eight case studies for the first time the link between efficient green buildings and human productivity.

“[It was] the notion that if you can see what you’re doing, hear yourself think, breathe cleaner air, and feel more comfortable, you’ll do more and better work,” notes Lovins. “It was immensely valuable.”

Browning left RMI in 2004 when he was offered the director of design and environment position at Haymount, a 4,000-home “new town” in Virginia. Nine months later, he formed his own consulting firm with RMI colleague Jeff Bannon, which later morphed into a new business with renowned green architect Bob Fox: Terrapin Bright Green (terrapinbrightgreen.com).

Today, Browning’s projects with Terrapin are typically large-scale developments, not individual buildings. One of his current efforts is a new city in Korea that will boast some 50 million square feet of commercial space and 50,000 residences. Another project aims to redevelop a disturbed site in Arizona with 20,000 residences and 20 million square feet of commercial space. Even with this busy schedule, he still manages to find time for research. He’s currently leading a multi-year study that looks at worker productivity issues in buildings, expanding on the work he started at RMI in the 1990s.

“There’s an original curious mind there that’s already done a career’s worth of important creativity,” says Lovins. “And there’s a lot more left in him.”


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