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Going Upstream: creative ways utilities are attracting customers

To make things easier for customers, some utilities have wisely begun to work upstream with manufacturers, vendors and retailers. Instead of offering the customer rebates, the utilities are providing incentives to product suppliers to ensure that store shelves are stocked only with ENERGY STAR appliances.

Broader + Deeper = Greater Savings

The momentum for electric utilities to achieve high levels of energy efficiency savings has never been greater. Regulation has taken the lead. Utilities operating in seven states, for example, are required to meet more than 20 percent of their load in 2020 with energy efficiency programs.